How do you respond when a group asks to videotape your presentation to show at a later time? Do you just say ‘yes,’ or do you ask for additional compensation? What if they don’t have much of a budget? Are there some alternatives to just ‘giving away’ your intellectual property?See if this situation sounds like one of your own:I am giving a workshop to an organization. The purpose of the workshop is to prepare professionals to use my approach, and hopefully my workbook. A member of the organization is unable to attend the conference. She would like to have my workshop videotaped and offered on their website. There is nothing in the signed agreement giving the organization rights to reproduce this workshop. How can I meet their members desire to see my presentation and still maintain rights and control over what I have produced?First of all, if you have not agreed to have yourself videotaped in the original agreement, then, I believe, there is no way that should you allow it unless the organization can pay you a significant fee (and you have to determine what that fee is based on the VALUE of the intellectual property as well as a number of other considerations). When you know that you have extremely useful and valuable intellectual property, you cannot allow someone to operate under the assumption that you are fine with ‘just giving it away.’ There are ways to negotiate on this. For example:
One of the phrases I use is, “My policy is…” to respond to different requests. Since I work at universities, having my workshops recorded comes up all the time. The organizers want to videotape the workshops to have them available for their faculty. I’ve only allowed that to happen three times and it was with a strict time line. In all three instances, the organizers understood and complied with my policies, no problem. The truth is that they really know that most faculty won’t go back and watch the video, but they want to make it seem like they tried to comply with the faculty requests.
You could tell this organization or anyone else who is asking, “My policy is to have my materials available only when I can provide direct contact, rather than videotaped contact, at this time. Let’s figure out another way your members could learn this content.” And then give them some options, such as:
Let the organizers know about other events that you have coming up that you would love to have their members attend.
Another option could be to schedule a teleseminar that they can sign up for. You could teach in essence, the same concepts that you taught in the workshop. You could prepare materials to share with them and everyone would then pay for the teleseminar. As a speaker, you want people to learn what you have to teach. And, you need to be fairly compensated for your intellectual property. Be clear on what your policies are and be able to explain those in a matter-of-fact tone. Nearly everyone will understand and respect your explanation – and you can almost always work out a win-win situation for both parties.